Mar 14, 2012

thank you, JCP

so have you seen the new commercials for jc penney? they are acutally really funny, and star
ellen degeneres, whom i adore.
(i have a link at the bottom of this post, in case you have no idea what i am talking about)

so, i guess jc penney has decided to "revolutionize" the way retailers market and
push sales, and i am ALL for it. the whole idea is a simpler, more direct way to price items.
"fair and square"--that's the new slogan...

no marking things up just to turn around and "lower" the price.
no using ".99" as a way of "tricking" us into thinking something is less expensive.
easier returns.
no coupons needed.
are you falling in love yet?

well, if THAT news doesn't make you want to shout from the rooftops, maybe a few items
in their home store will:

(you can see more items on my affordable finds board...right now, their site is NOT pin-friendly,
and so the links at the bottom will take you to the jcp home page, from there, you can search by the
items name.)

perhaps my favorite item is the sante fe bench. 
(it reminds me a little bit of my old favorite metal base stools, that jc penny no longer carries.)

the legs have a really great shape, and the fabric can easily be changed out to anything that suits your fancy...and at only $65, you can afford to buy a pair of them!

i couldn't find an actual jcp commercial, but here are a few outtakes from the series:


  1. The commercial are fun! Who knew they had such great stuff?!? I have to say I am considering a pair of those stools I missed out on the last ones!

  2. I am totally in love with JCP's new marketing campaign! That store needed something to create a stir, and they've done a great job. The only negative I have with them is the quality of their furniture. We bought a sofa and loveseat from them a couple years ago, and within a year the sofa was sagging in the middle. Autumn, what sofa brand(s) would you recommend? We're now looking for an investment piece with classic, simple lines, with hand-tied springs.

    1. not many large retailers offer hand tied springs.most of the sofas are sinuous springs. i really like room and board and places like pottery barn, ethan allen and restoration hardware have good quality sofas at reasonable prices. you can always look at manufacturers like bernhardt and lee as well!

  3. I was there today and bought fab linen drapes that are nicer than Pottery Barn and 1/4 the price!